case study BluTv

Overview
This case study delves into the process of enhancing the UX and revamping the user interface UI. The project aimed to address existing UX issues and breathe new life into the UI design, ultimately improving user satisfaction, engagement, and overall product usability.
‍Challenges
· Complex Navigation Users found it difficult to navigate the platform due to a convoluted menu structure and unintuitive information hierarchy.
· Inconsistent Visuals The UI lacked visual consistency, with elements like buttons, fonts, and color schemes appearing disjointed and confusing.
· Low Engagement High bounce rates and low user engagement indicated that the existing design failed to capture users' interest and retain their attention.
‍Approach
‍To address these challenges and achieve the project's objectives, a systematic approach was taken.